White Pepper Apparel is a sustainable activewear brand that focuses on minimising environmental impact from the fashion industry by selling eco-friendly, ethical and premium activewear made from recycled fabrics released in small exclusive capsule collections.

WPA is a lifestyle choice, a go-to for individuals who are seeking high quality, sustainable activewear that will last. Based on the idea of wardrobe staples, designs are classic, elegant and season-less.


In 2020, Louise Thomson left her role as a fast fashion buyer with the vision of creating a sustainable activewear brand. She dreamed of a world where transparency and sustainability are key factors in the fashion industry and where sustainable activewear was both stylish and functional.

After completing a MSc in Environmental Entrepreneurship, Louise started the journey to create a premium activewear brand that focuses on capsule collections as a way of avoiding mass production and waste.

It was important to create activewear you are proud to move in.


Our values are the foundation of WPA. They guide how we operate and serve as a compass that guides our brands story.

Business for Good

Balancing profit and purpose, WPA will push for progress not perfection. It will continue to seek ways to become more sustainable and innovative within the industry. It will aim to achieve a B Corp certification meeting the highest standards of verified social and environmental performance, transparency, and accountability.

Ethical Manufacturing

WPA will be intentional in where and how materials and products are sourced and manufactured. It will ensure all suppliers provide appropriate certifications before proceeding with orders.

Caring About Customers

From providing buyers with high-quality products to maintaining a line of communication with customers, WPA will strive to always prioritise the consumer experience. Transparency will always be a priority for WPA, providing consumers with the knowledge on where products are made.