OUR MISSION
At White Pepper Apparel, our unwavering mission is to redefine activewear through a harmonious blend of style, sustainability, and purpose. With a commitment to our planet's well-being, we endeavour to craft exceptional garments that inspire conscious living and confident movement. We aim to offer activewear you are proud to move in through this season and all of those to follow.
Our dream would be to guarantee that we are 100% sustainable by a certain date but what is sustainable today may not be sustainable tomorrow. We promise to challenge traditional practices that don't align with our values and will continue to seek ways to further our sustainable nature.
OUR VISION
We were founded on the belief that sustainability and style should go hand in hand. Our goal is to change the way consumers feel about fashion by delivering ethically sourced, sustainable and premium designs.
OUR DUTY
We approach each of our business decisions with time, care and consideration. We are here to make a difference but are aware that we can’t do this on our own. We need help from our supply chain to logistic partners and to you, our customers, who encourage us each step of the way.
We strive to be 100% accountable for our sustainable measures— starting with product creation and production, to how our products are packaged and shipped.
WPA is small batch production, released in exclusive capsule collections.
SUSTAINABLE CREDENTIALS
Made in Europe
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Made in Europe
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All product is made in Europe. Our factory is located in Portugal (factory information) and have healthy and secure working conditions with fair pay. The factory has managed to achieve the highest standards of fabrication, earning the SMETA certification, which work as a guarantee of maximum excellence. Also, they are currently working to acquire the OEKO-TEX STANDARD 100 certificate as well by reducing the use of hazardous chemical components, such as heavy metals, toxic dyes, crop protection substances and carcinogenic substances.
Recycled Fabric
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Recycled Fabric
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The Ecoluxe collection is made from sustainable techno-fabric, made of a ECONYL® regenerated Nylon that turns waste problems into fashion solutions. Both fabrics, Vita Suede and 390 Vita, are sourced from Italian manufacturer Carvico.
The fabrics are made from 78% recycled polyamide and 22% elastane. WPA will continuously work with suppliers to increase the % of sustainability within their fabric offering, with the aim that one day we can offer 90%+ recycled fibres. Some key features include:
- Recycled yarn
- Muscle control
- Shape retention
- Perfect fit
- Extra comfort
- Excellent coverage
- Two-way stretch
Small Batch Production
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Small Batch Production
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Mindful of the fashion industry's carbon footprint, WPA's model is to focus on creating sustainable and conscious collections released in exclusive capsules throughout the year. Once an item is sold out, it will not be re-stocked. This is to ensure minimal waste and also to encourage consumers to purchase high quality items that will last them throughout all seasons.
Eco Packaging
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Eco Packaging
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A big concern for WPA was to ensure that all aspects of the business are as sustainable as possible, including the packaging. This involved sourcing suppliers who matched WPA's values.
Packaging is sourced from two UK companies:
More information here
Certifications
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Certifications
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We aim to be transparent about both the environmental and social aspects of our supply chain, showing this through social media pages and on our website.
We are currently in the process of applying to become a pending B-corp company. This step is essential as a way to embed B Corp social and environmental principles into our operations from the beginning.
You can keep up to date and find our certifications as and when required by visiting this link.
Transparency
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Transparency
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Transparency is of paramount importance within the fashion industry when it comes to trust and confidence. White Pepper Apparel takes pride in its commitment to transparency with its valued customers. We believe that it is essential for consumers to have access to reliable and accurate information about our products and practices. That is why we are dedicated to providing full disclosure about every aspect of our supply chain, including sourcing of materials, production processes, and the conditions in which are our garments are made. By being transparent, we aim to build trust with our consumers and empower them to make conscious and informed decisions about the clothing they choose to buy.
Eco Packaging
Paper, not plastic.
We choose paper packaging over plastic. We are actively reducing plastic waste and providing consumers with packaging that they can recycle at home!